Book review - START WITH WHY. , Simon Sinek

Really as the title suggests I feel that before starting anything , before taking any action in your life start with "START WITH WHY" . First I watched a ted talk of the author on the you tube which enlist among the best ted talks you should ever watch. The book clarifies and glorify the concept of authors own invention "THE GOLDEN CIRCLE".

https://www.youtube.com/watch?v=u4ZoJKF_VuA (Link for the TED talk)

THE BOOK

WHY TO START WITH WHY ?
If you are at the point in life that you know what you do , how you do but just don't know why you're doing or you are confused in taking important decision about you're business, education, future then do start with why.The book clears the journey of the crust to core of the golden circle.
The Golden Circle suggest that one should be clear that why he is doing what he is doing. And its not related to the psychology but biology! The lymbic brain and the neo cortex, if you see the video you will get to know about it better. The book always suggest the example of THE APPLE, THE WRIGHT BROTHERS, THE MARTIN LUTHER KING Jr. etc. to establish the relation between the people who start with why and those who don't. It also resembles with the teaching in THE BHAGVAT GEETA that one should do his duties based upon the DHARMA he choose and every individual has its own DHARMA that is what the (WHY )is.

THE GOLDEN CIRCLE

HOW TO USE THIS BOOK ?

The author has parted the book in 6 parts which I'll recommend to read serially . The first two parts esatblish the why should we start with why , the next two explains about how and what part of the golden circle and the last two talk about the future consequences of sticking to the why and finding you're own why and self competition. As I always mention, do spend 10-15 days for reading any self improvement book simultaneously practicing it.

WHAT DID I TAKE FROM THIS BOOK ?

The concept of golden circle and it's scientific background.
clarity of why, discipline of how and consistency of what should be there to keep the circle balanced.
when you start with why people with same why will join you.
You deliver your why to the society/market through what you do,so it should be consistent with your why.
The law of diffusion innovation.
Your why does not comes from what you want to achieve in future or be in future, its a process of discovering the why not inventing.
when you compete with yourself everyone will help you.

After reading this if you genuinely ask yourself why you're doing what you doing and got the positive answer then you're on the right track.

thank you.

Comments

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